Tuesday, February 23, 2010

93 MILLION AMERICANS DISCONNECTED FROM BROADBAND OPPORTUNITIES. FCC
Survey Finds Cost and Digital Literacy Main Barriers to Broadband
Adoption. News Release. News Media Contact: Jen Howard at (202)
418-0506, email: Jen.Howard@fcc.gov OCH
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The survey identifies three main barriers to adoption:

* Affordability: 36 percent of non-adopters, or 28 million adults, said
they do not have home

broadband because the monthly fee is too expensive (15 percent), they
cannot afford a computer,

the installation fee is too high (10 percent), or they do not want to
enter into a long-term service

contract (9 percent). According to survey respondents, their average
monthly broadband bill is

$41.

* Digital Literacy: 22 percent of non-adopters, or 17 million adults,
indicated that they do not have

home broadband because they lack the digital skills (12 percent) or they
are concerned about

potential hazards of online life, such as exposure to inappropriate
content or security of personal

information (10 percent).

* Relevance: 19 percent of non-adopters, or 15 million adults, said they
do not have broadband

because they say that the Internet is a waste of time, there is no
online content of interest to them

or, for dial-up users, they are content with their current service.

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